How To Help Your Business Rank Well in SERPs


In the previous article where we talked about being heard online, recall that we said “Gaining exposure in search engine results is vital to your website’s performance” and that “search engines provide you with organic traffic – when people enter a search query for a string of keywords, search engines search for content on the internet and immediately delivers relevant and authoritative results based on the search query”.

To grow your business, you have to make sure that you build trust and status as a small business by showing up on search engine result pages with relevant and  authoritative content. How will you rank better in search engines? How will you increase traffic from search engines? How will you build trust and status as a small business? Let’s see the answers to these questions in detail. Have a look!

Content Optimization

Create Quality Content: Ensure your content is fresh, focused, well presented, engaging and written to provide your readers with the right answers to the questions they already have or might have. Once you get your content right, a solid foundation has been laid and other SEO factors can be built on it.

Use Keywords Wisely: After creating your content, a good keyword research is important as you would want to ensure these keywords can be found in your content so you can produce a content that effectively answers whatever questions your readers (might) have. Your keyword density (the quantity of keywords you used in relation or proportion to the quantity of words you have on a content) must not be too much.
NB: Keyword Research can be done before or after creating your content. Just ensure that your content contains the keywords you want to be found for.

Optimize Your Tags

Title tags: Use descriptive page title to grab user attention. Each page of your website must have unique title tags that describe the page’s content. Titles should be brief but descriptive and should contain keywords you want to be found for. This shouldn’t be more than 65 characters (spacing inclusive). Remember that everyone who performs a search, has a question unanswered in their mind with the aim of finding a result that seeks to do justice to whatever questions are lingering unanswered. Your page title is the first thing the user sees each time they look at a SERP. What are we saying? Your page title should be descriptive enough to catch the users attention so as to increase your click through rate (CTR) as well as provide SEO value and user value simultaneously.

Description meta tags: These help search engines in assessing what is on your site (i.e. a summary of the kind of content you are providing to your ultimate consumer) and at the same time gives people a reason to click on your link in the search engine results page. This should be a compelling text but short at the same time and you should place keywords you want to be found for in the first few sentences. This should be kept between 155 to 165 characters.
NB: You could also include alternate keywords that seems relevant.

Header tags: These are used to identify key sections on a web page. If keywords are placed in header tags, there is a likelihood that your chance of appearing in searches for those words have slightly increase. The H1 tag should be used for the main headline of your content and other header tags as they make sense.
NB: The H1 tag should be used once.


Anchor Text: Search engines see this as the way one website is describing another rather than using generic hyperlink words such as click here, you might want to include some keywords.

Internal linking: This is basically putting some links of other pages into the page that you are working on. This could give the current page a higher ranking if such previous page or post has ranked higher before.

Site Structure

Friendly URL: Create friendly page URL’s (having the words you want to be found for within page URLs can help your ranking but ensure you have descriptive words in your URL). They should have a simple directory structure. For example:
NB:Google recommends the use of hyphens (-) instead of underscores (_).

Speedy Load Time: People want fast response and you know how annoying it is when a page has a slow load time. Hence, it is important that you improve the speed of your site. The lovely thing about this is that both search engine and humans will love it!

Create a Sitemap: This is done to help our website get proper indexing and crawling.

Submit your site to search engines and directories.

In the next article, we would be looking at tools that can be used to optimize your business website effectively for search engines to organically increase traffic and/or sales to your website by showing up at the right time to potential customers and clients.

We would love to hear of any other techniques you have used in ranking well on search engine result page.

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